Services
Whether you’re building from scratch, evolving a legacy, or executing a specific vision—we bring together strategy, design, and technical fluency to set your brand up for meaningful impact across all applications and channels.
our services
what we do
Strategy
Naming
Brand Identity
Digital
Packaging
Campaigns
Plus: Photography, AI Image Creation, Dieline Production, Messaging Strategy, Social Strategy, Environmental Design, Email Marketing, more.
Before a single creative decision is made, we identify your brand opportunity and define the deeper reason to believe. Strategy is our north star and the foundation every next step is built upon.
Market Research
Consumer Interviews
User Testing
KEY Insights
strategic Positioning
Brand Pyramid
our services
what we do
Strategy
Before a single creative decision is made, we identify your brand opportunity and define the deeper reason to believe. Strategy is our north star and the foundation every next step is built upon.
Market Research
Consumer Interviews
User Testing
KEY Insights
strategic Positioning
Brand Pyramid
Naming
We develop viable names that set the brand and the business up for success. The name is just the beginning. We build an entire brand world with the name at the core.
naming territories
naming systems
Masterbrand architecture
cursory trademark check
URL + Handle availability
Brand Identity
This is the complete visual and verbal system that makes your brand unmistakable. From logo and art direction to tone of voice and typography, it’s built to endure, evolve, and remain distinctly yours as you scale.
Logo
Color Palette
Typography
Graphic System
Art Direction
Tone of Voice
Messaging Hierarchy
Intelligent brand Guidelines
The brands we build culminate into living, intelligent guidelines. They go beyond a PDF in order to align your team, brief your partners, and speak directly to agents. Everything your team, and your AI, produces stays on brand, always.
Digital
Today’s website environment is an immersive, brand building opportunity. It’s where we convert people into customers, and customers into loyalists. Functionality is tablestakes. We level up your digital environment with experiences that pull people in.
ux/ui Design
custom design
site optimizations
user testing
global elements
Digital style library
Packaging
We design packaging that’s engineered for the shelf and optimized for the scroll—so your product captures attention instantly and drives conversion in every environment.
concepting & Design
PACKAGING SYSTEMS
GUIDELINES
DIELINE PRODUCTION
BILINGUAL PACKAGING
WHAT’S
UNDERNEATH
formulated
without
parabens
sulfates
mineral oil
petrolatum
formaldehyde
MATTERS.
Campaigns
For any launch, brand moment, or activation, we develop full-funnel campaigns that connect across every touchpoint and create immediate impact.
concepting & production
asset creation
channel optimizations
brand optimizations
messaging hierarchy
Plus: Photography, AI Image Creation, Dieline Production, Messaging Strategy, Social Strategy, Environmental Design, Email Marketing, more.
Mostly Sunny is a New York-based brand agency specializing in strategy, identity, packaging, and campaigns for the founders and teams who know the best brands don’t just launch—they last.
Mostly Sunny is a New York-based brand agency specializing in strategy, identity, packaging, and campaigns for the founders and teams who know the best brands don’t just launch—they last.